Since the government announced the ban on the sale of new ICE cars from 2030, there has been a huge spike in interest in EVs on Auto Trader’s marketplace.
There was a 124% increase in advert views for new electric vehicles after the day of the announcement.
Auto Trader’s pay per click advertising for electric and hybrid vehicles recorded a 422% increase in impressions and 636% increase in clicks compared to the previous day.
There was a 421% increase of the number of new electric leads in November, year on year.
Ian Plummer, Auto Trader’s Commercial Director, said: “The government’s plan is commendable; however, it’s also hugely ambitious. Whilst the data highlights a significant growth in EV demand, boosted by the Prime Minister’s announcement, albeit temporarily, conversion from consideration to purchase remains low, and a long way off from what’s necessary to achieve the 2030 target.”
For more information, head over to the Bodyshop Mag.